This year's catalogue is all about the incomprehensible and sensual: about scents and feelings, about taste, memories, and thoughts. And yes, there is even talk of fungi, hormones, and bacteria. Let yourself be inspired and seduced by the more or less secret ingredients that make life easier and more pleasant. Enjoy the reading experience!
Time for change
Over the past weeks and months, it has been brought to our attention that the use of our logo is offensive and no longer in keeping with the times. This, because we have been using an image for commercial purposes which is historically loaded – by the long history of the genocide on the Native American population of present-day USA, and the persistent and systematic dispossession and marginalisation of Native American peoples which continues to this day, and is indeed being encouraged under Trump.
Aarebag x SOS MEDITERRANEE
#TogetherForRescue.SOS MEDITERRANEE is a European, maritime and humanitarian organisation for the rescue of shipwrecked people in the Mediterranean Sea. We teamed up with the organisation in order to raise awareness to raise awareness of the humanitarian catastrophe in the mediterranean and support the important work they are doing.
We say no to racism!
We at Kitchener believe in diversity, we live diversity and we do not tolerate any kind of discrimination. Neither on the basis of race, gender, origin, or religion. For me personally and for Kitchener this means being willing to learn, listen and do better when we fail. Read more and browse our reding list if you need food for thought, which we all need no?
Why postponing sale has the potential to make the fashion industry substantially more sustainable and why this is could be the way out of the Lockdown and into a future for independent fashion retailers.
Support your local Zürich
A list of places we are looking forward to visit again, favourite places, friends and discoveries that are still on our imaginary list. The kitchener zürich crew and some friends of the house are sharing their favourites. A very personal list that does not claim to be complete. Go pay these places a visit they need us now!
Support your local Bern
“We couldn’t imagine a city life without all the diverse small shops, restaurant and bars. How utterly boring would our cites be with just, zara’s, h&m’s, starbucks, migro’s, coops and aldis? It’s not about david against goliath, it’s about diversity. Discover our favourite Shop, Restaurants and Bars. This list is work in progress so keep coming back.
Community over competition
These unprecedented times are affecting us all in different ways. If one thing has become clear, it’s that we are in this together. Of course this is not just true for the pandemic but for all of the problems humanity is facing. From COVID-19, to the climate emergency, poverty and social injustice. Now more than ever it’s time for community over competition. This presents an opportunity for change in an industry where many things go wrong.
Play it fucking loud!
The whole cultural and art scene is still grounded and most of them didn’t have a fixed income before COVID-19 happened. A life without independent culture is unthinkable. Musicians don’t get to play concerts, artists don’t get to perform, clubs and theatres remain closed. Culture unfortunately wasn’t a priority before COVID-19, chances are that it will be even less so after. Platforms like Bandcamp are doing an incredible job to empower and support musicians and labels to get through this times. We strongly recommend buying music and doing this directly from your favourite musician instead of buy through major distributors. We put together a list of the labels we love and work with.
Spring is in the air - the change of the season is always exciting. Longer daylight the birds singing in the morning, hamamelis, hellebores and crocus in blossom. Almost from one day to the other we start looking at the light dresses and thin trousers hanging in our drawers and we can almost feel the wind on our naked legs. In our stores the first spring/summer collections start to arrive. We curated some of our "coup de coeur" for this early month of the new year.
Not everything that is sold as soap today is antibacterial. A true soap is made with lye and this makes it antibacterial. The history of soap is tightly intertwined with its antibacterial capacity and the saving of lives in times of disease.
Inspired by designer Fraser Moss’s love and knowledge of subversive music and arts, vintage militaria and work-wear, and a post punk attitude, YMC clothes are identified by a keen eye to detail, an emphasis on texture, colour and print and a strong creative spirit. Directional but highly wearable, these are pieces to stand the test of time.
Turn of mind
We stumbled upon this wonderful video today. Stunning images, we totally agree with the notion that we are all somehow connected on this planet and thus taking care and taking action for each other and our surrounding is the logical thing to do.
Over the last year we have increased our cosmetic and wellness range. We were fed up with the amount of plastic wrapped products in our bathrooms! These are the products we use every day and we want them to be produced and packed in a sustainable and fair way. We don’t wanna use any products that are tested on animals. Browse our selection of organic & sustainable cosmetic products
Souvenir du maroc
We are back back from Morocco and we brought you some real treasures. Over the next few days we are constantly feeding this selection with some of the most beautiful moroccan rugs we have found to this day! True Berber Artworks. Azilal, Beni Ourains, Boucherouite, Boujad - real eye-catchers for your homes. These will go fast so make sure you don’t miss your chance.
7 questions to Maria from Maska
In a conversation with Maria, founder of the swedish label Maska. Maria grew up in a textile family. Her great grandmother and her grandmother run a small sewing mil at home in the area of Borås, famous for it's textile Industry in Sweden. We couldn't agree more with Maskas approach to sustainability.
In the early 20th century, Moroccan carpets fascinated artists such as Wassily Kandinsky and Le Corbusier and today bring images of Mark Rothko or Cy Twombly to mind.
When Nancy and Walter Katin began the surf trunk business in the 1950s and into the early 1960s surfing was not a "trendy" sport. Kids who were hopping on a board and catching waves were considered "weirdoes" and "beachcombers." However, Nancy made sure that Katin’s small surf shop had a counter with a couch and a few chairs, so she could sit there and talk to the local kids about anything and everything.
“Meals make the society, hold the fabric together in lots of ways that were charming and interesting and intoxicating to me. The perfect meal, or the best meals, occur in a context that frequently has very little to do with the food itself.” – Anthony Bourdain
Mdou Moctar stands out as one of the most innovative artists in contemporary Saharan music. His unconventional interpretations of Tuareg guitar and have pushed him to the forefront of a crowded scene. Back home, he's celebrated for his original compositions and verbose poetry, an original creator in a genre defined by cover bands. In the exterior, where Saharan rock has become one of the continents biggest musical exports, he's earned a name for himself with his guitar moves. Mdou shreds with a relentless and frenetic energy that puts his contemporaries to shame.
6 Questions to Nasire
Since February 2016 nasire is merging two worlds apart: the cold and serious Zurich with the vibrant and colorful Marrakesh. Constantly oscilliating between the two leads to nasires distinguished and recognisable looks: Minimalistic design and clear lines combined with bold colors and the softness of finest calf leather. We asked Matteo, founder of nasire, some questions about the way they work and think.
Hailu Mergias Wede Harer Guzo Album was the first record we bought from the brilliant Label Awesome tapes from Africa and it’s been on heavy rotation ever since. By 1978, Addis Ababa’s nightlife was facing challenges. The ruling Derg regime imposed curfews, banning citizens from the streets after midnight until 6am.But that didn’t stop some people from dancing and partying throughout the night. Bands would play from evening until daybreak and people would stay at the clubs until curfew was lifted in the morning.
Our own brand Kitchener Items already occupy a remarkable place - in our shops and of course in our hearts. Because the T-shirts, pullovers, leather bags and our Kitchener bags have what it takes to become classics with that certain something. They all carry the timeless spirit of our house within them and compliment our assortment perfectly. Kitchener items do not deliberately follow short-lived trends but are pieces you can always wear.