Molecule 01 consists of the molecule Iso E Super pure and singular.
Iso E Super is a molecule that hovers close to the skin to create an indefinable aura round the wearer.
It is characterised by a hyper-modern cedarwood note with a velvety sensation. Perfumer Geza Schoen explains its allure: “Iso E Super is one of those skin-sexy scents that makes you want to nestle into it. It’s comforting, cocooning.”
Das Molekül 01 besteht aus dem Molekül Iso E Super rein und einzigartig.
Iso E Super ist ein Molekül, das nah an der Haut schwebt, um eine undefinierbare Aura um den Träger herum zu erzeugen.
Es zeichnet sich durch eine hypermoderne Zedernholznote mit samtigem Charakter aus. Parfümeur Geza Schoen erklärt seine Verlockung: "Iso E Super ist einer dieser hautsexy Düfte, in den man sich einfügen möchte. Es ist beruhigend, ein Kokonieren."
Escentric Molecules owes its existence to an aroma-molecule that does not exist in nature. Iso E Super was created in a laboratory at IFF in 1973. It remained unknown outside the world of perfumery until the launch of Escentric Molecules, though its elusive presence hovers at relatively low concentrations in the background of many fragrances for both men and women. Among perfumers, it is prized for its velvety, cocooning effect.
When perfumer Geza Schoen first smelt Iso E Super in isolation, something clicked. “I realised that the common denominator in all the fragrances I liked was that they contained a large dose of it. Iso E Super is highly unusual. You can never get enough of it. One sniff and you want the whole bottle. It’s like a drug.”
Schoen began to experiment, creating fragrances that contained Iso E Super in unheard-of proportions. One night he went further. Heading out for a drink with a friend, he suggested they spritz on nothing but the aroma-molecule itself.
The effect was immediate. No sooner had they sat down at a bar, than a woman came up to ask about their fragrance. As Schoen talked with her, it became clear that the connection between the fragrances she liked was also a large dose of Iso E Super. Schoen realised he was on to something.
His proposal was bold. He would create two fragrances in homage to this enigmatic attractant. One fragrance would contain an unprecedented 65% of the molecule. The rest of the formula would consist of ingredients designed to underscore its low-lit mood.
If this was a radical move, the second fragrance was totally non-conformist. It would contain only the molecule Iso E Super. “I thought, this one will appeal only to the artists, the freaks, the outsiders.”
He was wrong. From its launch in 2006, Escentric Molecules was a phenomenon. Schoen followed the first pair of fragrances, 01, with 02, 03, and in 2017, a fourth pair, Escentric Molecules 04. Each pair focuses on those rare aroma-molecules that have the radiance and depth of character to stand alone.