Der Name Asics ist eine Abkürzung und leitet sich von der lateinischen Redewendung «Anima Sana In Corpore Sano» (Ein gesunder Geist in einem gesunden Körper) ab. Getreu der Asics-Gründungsphilosophie zielt jede Innovation, jedes Konzept und jede Idee des Brands darauf ab, das beste Produkt für den Kunden zu erschaffen.

EN: In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness.